Global ecommerce web site

Ten years after the launch of the initial groundbreaking, we were asked to create a new global ecommerce platform. Designed to convey the key elements of the brand and provide a cutting edge, uncluttered and stylish shopping experience.

The new platform can be tailored to any region in the world and has exceeded commercial expectations since launch.

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The Specials

Branding and Web Design

Well, if you are of a certain age The Specials need no introduction! If you are a bit younger, they are one of the most seminal bands in British music history. Getting the call from lead singer Terry Hall to ask if we would like to create their website was a very special and proud moment for us.

We were also asked to refresh their branding, so it could be used on clothing ranges, tour material and stage backdrops.

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Fred Perry Subculture

Global music web site

Subculture references the unique relationship that Fred Perry has with British street culture and music. Providing a credible and relevant global platform for the brand.

The site has been hugely successful and will roll out to 6 localised content sites from USA to Japan in 08. All content is generated by De Facto, as well as the web design and development.

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The Urban Cup

Youth web site

Part of complete branding for the inner city table tennis initiative by Fred Perry and Sport England.

The web site provides a cool, funky place for kids to find out more about the competition, keep up to date with their teams progress, listen to music and play on-line games.




When new British start up fashion brand Truffle approached us to design a good looking homepage, we thought we can make a limited budget work harder than that and created a simple, attractive easily updatable mini site.

It has attracted two new clients for them almost immediately.


Action Challenge


This project included a complete re-brand and the requirement to create a site with clear paths for potential clients to follow.

The corporate market was becoming increasingly important and the site needed to reflect the newly enlarged company.


Red Eye


Action and portrait photographer Gary Freeman approached us to produce him an engaging and striking site.

Working with the superb images, the site allows the photography to breath - with all navigation taking a secondary place. It won a award almost immediately after its release.


The Lives of the Saints

Film web site

Web site for the first feature film by the world renowned photographer, Rankin. The founder of Dazed and Confused and Another Man approached us after reviewing a number of Fred Perry Ad campaigns, which he considered ‘beautiful’.

We were asked to art direct and construct the web site.

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The Royal Centre


Local land mark theatre and concert venue approached us to redesign their web presence after successful re-branding and design of their printed material.

Created on our own content management system and significantly improving ease of use and updatability – it has been very well received.

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Monica Healthcare

Biotech website

Commissioned to produce branding for start-up Biotech company with their revolutionary new heart monitor.

Mixed media site, including a video designed and directed by De Facto. Three foreign language versions will be launched by the end of 2008.


Yorkshire Water - Cool Fuel


YW asked us to design and develop a site which would form part of a campaign launch to persuade kids that drinking water is not only much healthier, but equally cool to drink as fizzy pop.

We developed a engaging, fun and interactive site, which was used at the Houses of Parliament launch.


The University of Nottingham


A flexible, modular design approach, enabling the University to change the content and hierarchy of the home page without effecting the overall look to of the site.

The design and coding template allows each faculty within the university to integrate their content within overall brand guidelines.


RPS Burks Green


Commissioned to develop and deliver a site built on the De Facto CMS system. A key benefit of its development being that each page is indexed within google - making the search for key topics and content fast and accessible.

The site has significantly increased enquiries and business for RPS Burks Green.


Macaulay & Sinclair

Interior designers

Part of a major re-brand for these award winning Interior Designers and Architects. Briefed to convey the contemporary and fresh approach they take to their cutting edge projects.

Designed to give clear pathways of information and quick updating of projects.