Fredperry.com
Global ecommerce web site
Ten years after the launch of the initial groundbreaking fredperry.com, we were asked to create a new global ecommerce platform. Designed to convey the key elements of the brand and provide a cutting edge, uncluttered and stylish shopping experience.
The new platform can be tailored to any region in the world and has exceeded commercial expectations since launch.
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Nottingham Contemporary
Web
Commissioned to design and build the new web site for the landmark £20m Nottingham Contemporary Art Gallery. Our aim was to create the most visual, intuitive and user connected CMS gallery CMS sites in the world.
The client is extremely pleased with the results and expects it to become 'an exemplar within the Arts'. The site is due to launch to the public in early October.
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The Specials
Branding and Web Design
Well, if you are of a certain age The Specials need no introduction! If you are a bit younger, they are one of the most seminal bands in British music history. Getting the call from lead singer Terry Hall to ask if we would like to create their website was a very special and proud moment for us.
We were also asked to refresh their branding, so it could be used on clothing ranges, tour material and stage backdrops.
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Fred Perry S09 Global AD Campaign
Advertising
Produced to mark the 100 year centenary since Fred Perry's birth, the campaign references the unique street culture and music heritage of the brand. Utilising an exhibition format with suitably aged images, canvasses and typography it offers the brand ultimate flexibility to refresh throughout 2009.
Each element was created separately and re-manipulated in Photoshop to create the final exhibition style format.
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Ecobuild 2010
Branding / Print / Web
Major refresh of brand identity for Ecobuild - the largest event of its type in the world. Full web re-design based on the new 'click and edit' De Facto CMS system, that allows ultimate client end flexibility and cutting edge content delivery.
Full cross-media delivery of print and on-line advertising, brochures and viral marketing.
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Sports Technology Institute
Interior Design
Commissioned by the UK's leading Sports Technology Institute, De Facto designed and project managed the scheme spanning architectural graphics, print and audio visuals displays.
The concept grew from a study of dynamic movements of athletes combined with a colour scheme referencing thermographical imaging techniques used within the institute.
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Fred Perry Subculture
Global music web site
Subculture references the unique relationship that Fred Perry has with British street culture and music. Providing a credible and relevant global platform for the brand.
The site has been hugely successful and will roll out to 6 localised content sites from USA to Japan in 08. All content is generated by De Facto, as well as the web design and development.
