Fredperry.com
Global ecommerce web site
Ten years after the launch of the initial groundbreaking fredperry.com, we were asked to create a new global ecommerce platform. Designed to convey the key elements of the brand and provide a cutting edge, uncluttered and stylish shopping experience.
The new platform can be tailored to any region in the world and has exceeded commercial expectations since launch.
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The Specials
Branding and Web Design
Well, if your are of a certain age The Specials need no introduction! If you are a bit younger, they are one of the most seminal bands in British music history. Getting the call from lead singer Terry Hall to ask if we would like to create their website was a very special and proud moment for us.
We were also asked to refresh their branding, so it could be used on clothing ranges, tour material and stage backdrops.
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Fred Perry S09 Global AD Campaign
Advertising
Produced to mark the 100 year centenary since Fred Perry’s birth, the campaign references the unique street culture and music heritage of the brand. Utilising an exhibition format with suitably aged images, canvasses and typography it offers the brand ultimate flexibility to refresh throughout 2009.
Each element was created separately and re-manipulated in Photoshop to create the final exhibition style format.
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Ecobuild + Futurebuild
Advertising / Print / Exhibition
Commissioned to re-brand Ecobuild – the largest event eco building exhibition in the world – we created a custom typeface to provide an accessible, fun and highly recognisable identity for the event.
This extended into a major advertising campaign for both Ecobuild and Futurebuild, mailing and print graphics and exhibition graphics at Earls Court. The events are now set to roll out globally.
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Sports Technology Institute
Interior Design
Commisioned by the UK's leading Sports Technology Institute, De Facto designed and project managed the scheme spanning architectural graphics, print and audio visuals displays.
The concept grew from a study of dynamic movements of atheletes combined with a colour scheme referencing thermographical imaging techniques used within the institute.
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Tipping Street
Development Brochure
A bound brochure created to provide detailed design information about the proposed redevelopment of Tipping Street within the multi-million remodelling of Stafford City Centre.
Commissioned by the architects and developers - the styling of the brochure is clear and clean, the format allowing flexibility of pages per section and the use of larger scale fold out images.
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South East Water
Health Campaign
An illustration led schools campaign, designed to be quirky and accessible to a wide audience, but particularly engaging for children.
The campaign encompassed; posters, brochures, mailers and ‘P’ charts - a fun way for kids to check their hydration levels.
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Fred Perry Subculture
Global music web site
Subculture references the unique relationship that Fred Perry has with British street culture and music. Providing a credible and relevant global platform for the brand.
The site has been hugely successful and will roll out to 6 localised content sites from USA to Japan in 08. All content is generated by De Facto, as well as the web design and development.
