The Wolfson School
Undergraduate Prospectus
Commissioned by the Wolfson School, a top 5 UK engineering faculty with an international reputation.
De Facto were given an open brief to create a fresh visual approach and direction for marketing. The 1st phase of the campaign proving highly successful in raising the numbers of high quality undergraduate applications and promoting the industry as a creative, design led vocation.
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Orchestras Live
Corporate ID/Posters/Website
Formerly the Eastern Orchestral Board - a long standing client - we were asked to re-brand and promote the new organisation.
Responsible for commissioning and funding new live orchestral music - they wanted this to be more implicit in their new identity.
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Fred Perry
Advertising
A unique opportunity to take a truly great British brand and form a highly relevant visual identity and personality on a global level.
Our aim is to create arresting images that will stop the viewer on the page. The adverts have won a number of prestigious international awards.
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Fred Perry Art Direction
Various printed items
A selection of images from 9 years of Art Directing shoots for Fred Perry. The images have been used across many mediums from POS, web, fashion look books and magazines.
They have helped define and differentiate the Fred Perry brand globally.
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Fred Perry
A08 Laurel Range
Selected spreads from Fred Perry’s directional fashion collection. Our aim is to always reference the brand’s heritage but with a graphically contemporary and relevant edge.
Imagery taken from special gigs that De Facto runs for the brand.
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The Urban Cup
Branding/Brochures
Fred Perry was world table tennis champion in 1928. Our brief was to create an identity that would appeal to inner city kids between the ages of 12 to 18 years in 2008 and get them to play table tennis.
Something they could relate to, but retaining a strong sense of the Fred Perry brand.
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Fred Perry Icon Book
Publishing
Produced in 2002 to mark 50 years of Fred Perry. Published by De Facto and written by Paolo Hewitt it has been one of the most important projects that we have undertaken for the brand.
Underpinning all creative output via a framework of ‘heritage with contemporary relevance’.
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Nottingham University - Campus Views
Case bound book
Commissioned by Sir Colin Campbell, showing three campus locations in England, Malaysia and China.
A contemporary, photography led book showing the University across four seasons and showcasing the work of leading European architects.
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Derbyshire City Council - Laureate Lines
Poetry book
A book commissioned to celebrate the work of Derbyshire’s first poet laureate, a collection of poems by Cathy Gridrod written through 06/07.
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Nottingham City Council Voting
Posters
Visual proposals for advertising campaign to encourage the general public to vote in local council elections.
They weren’t used by the authority, but we felt they were strong concepts and worthy of inclusion on our site.
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Square One (NCC)
Brochures/publicity
De Facto were selected to create the branding for the international competition to re-design Nottingham’s landmark ‘Old Market Square’.
Project included naming, identity, communicating it to the general general public via exhibitions, leaflets, brochures and the internet.
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Championing the
East Midlands
2012 Olympic Games
Creation of a strong ‘umbrella’ Identity to represent the six sub regions of the East Midlands and their part in the forth coming 2012 games.
The identity, alongside key illustrations, shaping the overall branding and marketing collateral.
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Nottingham Playhouse
Arts/Public Audience
De Facto have worked with Nottingham Playhouse for seven very productive years – helping to develop their audience and brand.
Working closely with their in-house team to develop a visual identity for each production via photography and illustration and production of all related marketing collateral.
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Nottingham Castle
Branding
Commissioned to create a new visual identity with a contemporary edge to reflect the key elements of the grounds of the castle, a sense of the contemporary nature of the art gallery housed within and the castle’s prominent position overlooking the city.
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Greater Nottingham Partnership
Brochure
Following a number of successful projects for GNP, we were commissioned to produce a contemporary and engaging publication to outline the social and economic plans for Nottingham.
It formed part of a very successful presentation at the Houses of Parliament.
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The Royal Parks
Launch Brochure
De Facto had the honour of being asked to re-brand The Royal Parks in London after completing projects for the The Royal Philharmonic - New Edge.
The brochure and associated publicity were used as part of the launch by HRH Prince of Wales in Hyde Park.
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Nottingham Regeneration
Branding
Commissioned by Nottingham Regeneration to create new branding across stationery, brochures and website.
Use of clean, modern aesthetic and brick motif / die cut on the front cover to give a sense of building on the past. The red brick colour was carried across all branding.
