Print / Packaging

Micropore Technologies are a Chemical Engineering start-up company based in Loughborough University's Innovation Centre.

Micropore's competitive advantage is the ability to produce perfectly uniform particles for the pharmaceutical, beauty and food manufacturing sectors. We used this as the basis to develop a new identity, evolving this with three further sub-brands to illustrate the services offered by the Loughborough University start up.

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Loughborough University - Pushing Boundaries

Print / AV

We were commissioned to deliver a dynamic multi-media approach to promote the impact of the University's enterprise activities. The 'Pushing Boundaries' campaign was launched at the University's inaugural Enterprise Awards, however the material is now used widely to engage internal and external stakeholders.

We began with a three-minute film to illustrate how Loughborough exploits its research expertise to benefit industry, society and the economy. We developed strong graphics that work dynamically on film and in print for brochures, posters and mailers.

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Nottingham University - Community Open Day

Print / Web

The University of Nottingham sought a vibrant campaign across different media to foster community engagement. We developed an eclectic scrapbook style to encourage local residents of all ages to enjoy a taste of life at their local university.

The event will feature stimulating public understanding of science lectures on topics such as the application of maths in casino games, what makes thunder and lightning, to how engineering makes satellite navigation possible. Other activities will include public debates, playing sport and walks around the grounds.

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Movie poster campaign

Independent film director Lindy Heymann invited us to produce the poster and email campaign for her new movie Kicks. A dark, tense thriller, set in Liverpool, revolving around a love triangle between a footballer and two fans.

The film was nominated for the prestigious ‘Michael Powell’ award at the Edinburgh Film Festival and is the main British independent feature at the London Film Festival.


Ecobuild + Futurebuild

Advertising / Print / Exhibition

Commissioned to re-brand Ecobuild - the largest event eco building exhibition in the world - we created a custom typeface to provide an accessible, fun and highly recognisable identity for the event.

This extended into a major advertising campaign for both Ecobuild and Futurebuild, mailing and print graphics and exhibition graphics at Earls Court. The events are now set to roll out globally.


The Wolfson School

Undergraduate Prospectus and Poster Campaign

Commissioned by the Wolfson School, a top 5 UK engineering faculty with an international reputation.

De Facto were given an open brief to create a fresh visual approach and direction for marketing. The 1st phase of the campaign proving highly successful in raising the numbers of high quality undergraduate applications and promoting the industry as a creative, design led vocation.


Tipping Street

Development Brochure

A bound brochure created to provide detailed design information about the proposed redevelopment of Tipping Street within the multi-million remodeling of Stafford City Centre.

Commissioned by the architects and developers - the styling of the brochure is clear and clean, the format allowing flexibility of pages per section and the use of larger scale fold out images.


Orchestras Live

Corporate ID/Posters/Website

Formerly the Eastern Orchestral Board - a long standing client - we were asked to re-brand and promote the new organisation.

Responsible for commissioning and funding new live orchestral music - they wanted this to be more implicit in their new identity.


Fred Perry


A unique opportunity to take a truly great British brand and form a highly relevant visual identity and personality on a global level.

Our aim is to create arresting images that will stop the viewer on the page. The adverts have won a number of prestigious international awards.


Fred Perry Art Direction

Various printed items

A selection of images from 9 years of Art Directing shoots for Fred Perry. The images have been used across many mediums from POS, web, fashion look books and magazines.

They have helped define and differentiate the Fred Perry brand globally.


Fred Perry

A08 Laurel Range

Selected spreads from Fred Perry’s directional fashion collection. Our aim is to always reference the brand’s heritage but with a graphically contemporary and relevant edge.

Imagery taken from special gigs that De Facto runs for the brand.


Nottingham University - Campus Views

Case bound book

Commissioned by Sir Colin Campbell, showing three campus locations in England, Malaysia and China.

A contemporary, photography led book showing the University across four seasons and showcasing the work of leading European architects.


Derbyshire City Council - Laureate Lines

Poetry book

A book commissioned to celebrate the work of Derbyshire’s first poet laureate, a collection of poems by Cathy Gridrod written through 06/07.


Fred Perry Icon Book


Produced in 2002 to mark 50 years of Fred Perry. Published by De Facto and written by Paolo Hewitt it has been one of the most important projects that we have undertaken for the brand.

Underpinning all creative output via a framework of ‘heritage with contemporary relevance’.



Nottingham City Council Voting


Visual proposals for advertising campaign to encourage the general public to vote in local council elections.

They weren’t used by the authority, but we felt they were strong concepts and worthy of inclusion on our site.


Greater Nottingham Partnership


Following a number of successful projects for GNP, we were commissioned to produce a contemporary and engaging publication to outline the social and economic plans for Nottingham.

It formed part of a very successful presentation at the Houses of Parliament.


The Urban Cup


Fred Perry was world table tennis champion in 1928. Our brief was to create an identity that would appeal to inner city kids between the ages of 12 to 18 years in 2008 and get them to play table tennis.

Something they could relate to, but retaining a strong sense of the Fred Perry brand.


Championing the
East Midlands

2012 Olympic Games

Creation of a strong ‘umbrella’ Identity to represent the six sub regions of the East Midlands and their part in the forth coming 2012 games.

The identity, alongside key illustrations, shaping the overall branding and marketing collateral.


Nottingham Playhouse

Arts/Public Audience

De Facto have worked with Nottingham Playhouse for seven very productive years – helping to develop their audience and brand.

Working closely with their in-house team to develop a visual identity for each production via photography and illustration and production of all related marketing collateral.


Square One (NCC)


De Facto were selected to create the branding for the international competition to re-design Nottingham’s landmark ‘Old Market Square’.

Project included naming, identity, communicating it to the general general public via exhibitions, leaflets, brochures and the internet.


Nottingham Castle


Commissioned to create a new visual identity with a contemporary edge to reflect the key elements of the grounds of the castle, a sense of the contemporary nature of the art gallery housed within and the castle’s prominent position overlooking the city.


The Royal Parks

Launch Brochure

De Facto had the honour of being asked by the The Royal Parks, London to create the brochure and associated publicity used as part of the launch by HRH Prince of Wales in Hyde Park.